From winery to destination: Design for an unforgettable experience

The wine industry is undergoing an unprecedented transformation. Today, a winery is no longer just a place where wine is produced and sold; it's a destination. The integration of hospitality venues, such as restaurants and boutique hotels, not only enhances the visitor experience but also represents a significant opportunity for profitability and positioning in an increasingly competitive market.

The new era of wine tourism: more than a tasting, a complete experience

Wineries that have understood this evolution have taken the next step: offering more than just wine, designing memorable experiences that turn each visitor into a loyal customer. In this context, architecture and interior design play a fundamental role.

Why wineries should expand into hospitality

• Increase in average ticketA visitor who stays for dinner, a wellness experience, or a stay generates more revenue than a customer who only buys a bottle of wine.
• Longer customer retentionThe more time a visitor spends at the winery, the stronger their connection with the brand and their desire to return.
• Income diversification: Not relying exclusively on wine sales, but adding income from food, lodging, and private events.
• Differentiation in the marketWineries that offer comprehensive experiences become iconic destinations within wine tourism.

Strategic design for winery restaurants

Dining at a winery isn't just a culinary experience, it's an extension of the wine industry's history. A well-designed restaurant not only complements the experience but also reinforces the brand's identity and maximizes profitability.

Key elements for a winery restaurant

• Location and Views: Design open or glass spaces that frame the beauty of the surroundings and make the landscape part of the experience.
• Immersive Design: Use of natural materials, strategic lighting and furniture that promotes a unique sensory experience.
• Environments that Invite You to Stay: Differentiated sectors for private tastings, exclusive dinners, and events, designed to make visitors want to stay longer.
• Integration with the Winery's IdentityEvery corner of the restaurant should tell the story of the vineyard, from the colors to the arrangement of the furniture.

Winery hotels: profitability and exclusivity

Hotels within wineries are setting a trend in wine tourism. Not only do they offer an immersive experience, but they also increase annual revenue and strengthen customer loyalty.

Keys to a boutique hotel in a winery

• Suites with Identity: Spaces designed to reflect the essence of the vineyard, with natural materials and a welcoming atmosphere.
• Night ExperienceWarm lighting, outdoor fireplaces, and terraces with views invite you to stay more than one night.
• Wellness & Spa with Wine Therapy: Integration of treatments inspired by the benefits of wine to enhance the sensory experience.
• Exclusive Events: Spaces designed for weddings, corporate meetings, and private experiences that generate additional income.

Why is experience design key to profitability?

The success of a winery that expands its offerings into the hospitality industry lies not only in the quality of its wine, but also in how it designs the complete experience for its visitors.

• The 80% of the purchase decision is influenced by the experience lived in the place.
• A well-executed strategic design can increase customer retention by up to 40%.
• Wineries that integrate gastronomic and hospitality experiences achieve a 60% increase in annual revenue.

Transforming a winery into a profitable destination

The evolution of the wine industry is clear: wineries that transcend wine sales and create immersive experiences are the ones that leave a lasting impression on their visitors and achieve sustained growth. Expanding their potential into the hospitality sector is not just a trend, but a key strategy for maximizing profitability and loyalty.

At Interiores Maluk, we design spaces that are not only aesthetically pleasing, but also boost business and create memorable experiences. If you're ready to transform your winery into a destination destination, let's talk.

Maria Jose
Creative Director
Maluk Interiors