Interior design in the hotel sector is undergoing a revolution that goes beyond the aesthetic: it is evolving toward a deeply human and emotional approach. Hotels are no longer just places to stay; they are becoming lifestyle brands, brands that reflect lifestyles, aspirations, and

“Live the experience.” We hear this phrase everywhere today: in gastronomy, in wineries, in tourism. Everything seems to revolve around a word that, suddenly, became essential. But was it really sudden? I don't think so. To understand why experiences are in