A few months ago, when Artificial Intelligence was beginning to creep into every conversation in the creative world, many colleagues felt fear. Today, AI is no longer a novelty: it's among us, integrated into tools we use every day. But the fear... is still there. Silent. Persistent. More than technological advancement, the fear is of being left out, of not being able to adapt, of losing value in the face of automation.
As a designer specializing in the hospitality sector, and as the leader of a studio that focuses on strategic design, I want to tell you something with absolute clarity: AI isn't a threat, it's an ally. But only if we learn to use it intelligently..
It's not about running after every new tool
Today, every week a new app, plugin, or platform appears that promises to do in seconds what used to take hours. And while it can be tempting to jump on them all, the real transformation isn't in using them all, but in knowing how to do them all. so that and when use each one.
At Maluk Interiors, we use AI to streamline internal processes, analyze trends, automate repetitive tasks, and even visualize ideas in their early stages. AI helps us think faster, but it doesn't think for us.
My advice: don't invest energy in chasing the wave out of fear. Invest it in understanding your processes, identifying which areas you can simplify, and finding the right tool there. That way, AI ceases to be a threat and becomes a strategic advantage.
Designs that are not generated with a prompt
It's true that AI has made tremendous progress in architecture today. It can now create floor plans, renderings, functional layout ideas, and even quite sophisticated aesthetic proposals. But there's one thing it still can't—and probably never will be able to—do on its own:
They can't design with strategic vision. They can't tell your story. They can't create an emotional experience tailored to your ideal client.
He may be able to suggest shapes, but he can't understand the purpose behind a space.
They may imitate styles, but they can't truly embrace your brand's essence.
You can combine patterns. But you can't anticipate how a real client will experience that space.
That, precisely, is what allows us to differentiate ourselves. And that's where the real value of a conscious and strategic interior design studio comes in.
We don't create renders. We create experiences that are felt.
At Interiores Maluk we do not work to generate striking images. We work to ensure your business impacts the lives of your customers. So that your spaces tell a story, connect emotionally, and generate concrete results: more sales, greater loyalty, and a brand that positions itself as a benchmark.
AI can generate thousands of images.
But none of these images have a soul if there is no purpose behind them.
Exciting design isn't created with a click.
A new stage: an opportunity to differentiate ourselves
While many use AI to produce faster, we use it to think better.
While some fear that automatic renderings will replace them, we use them as input to elevate our creativity.
This new scenario doesn't require us to be faster. It requires us to be deeperMore strategic. More authentic.
The entrepreneur who understands this—who knows that their brand needs more than just a pretty rendering—is the one who will build something lasting.
Your business doesn't need another pretty image. It needs a meaningful story.
You can use AI for inspiration. You can use it for testing.
But if you want a design that transcends, that works, that excites...
You need a team that thinks with you. That listens to you. That understands your purpose. That transforms it into a real and profitable space.
At Maluk Interiors, that's what we do.
We don't just create spaces. We create experiences that are felt.
Do you want a design strategy that can't be replicated with a prompt?
Let's talk. We create unique spaces for brands looking to make their mark.
Contact us about your project HERE
Maria J.
Compete
