Delicias de la Patagonia, a company established several years ago in Bariloche, is looking to open its first store in Buenos Aires, and at the same time establish a new brand image for its franchises. They trust Interiores Maluk to help them with this challenge. 

The design concept It started from its differentials in the chocolate market with a product that was not only artisanal, but also natural and healthy. We could not fail to emphasize the origin of the brand and the product, so we sought to convey the feeling and experience of tasting delicious chocolate in Bariloche. 

The color palette was already defined in a brand manual, which we used as a basis for choosing materials that aligned with this palette and in turn conveyed the proposed aesthetic concept.

The challenge In this project, the goal was to integrate the new coffee shop proposal with the chocolate shop, giving equal importance to both proposals, but making it clear that the main thing in this business is chocolate.