• Date
  • Client
    The Red Piano
  • Category
  • Place
    Palermo

Piano Rojo – A brand that is experienced with all five senses

In Red Piano, wine is not served: it is felt.
Every corner was designed to invite encounters, slow enjoyment, and conversations that drag on without looking at the clock. A space where design, aroma, and emotion intertwine in a lasting experience.

They say great ideas are born from a glass of wine.
Red Piano was born from many.

What was once a garage in the heart of Palermo has been transformed—from scratch—into a sensorial universe. A place where every corner invites you to linger, discover, and toast. Where wine isn't just sold: it's felt.

At Interiores Maluk, we've been with the founders from the very beginning, shaping a brand with soul. We created their visual identity and a space that translates into an experience what they envisioned: exclusivity, warmth, and art.

The majestic, red piano doesn't just give the venue its name. It's the heart of the concept. Surrounded by dim lights and warm wood, it's not there for decoration, but to be played. To vibrate like glasses vibrate when something good is about to happen.

We designed a glass-enclosed wine cellar for private tastings, a wraparound wine cellar where the product shines, and a working bar that balances function and aesthetics. Each area has a purpose, but they all share a common goal: to invite you to linger a little longer.

The result is a space that doesn't shout, but leaves a mark. It feels intimate, even if it's commercial. It doesn't respond to trends, but rather to a clear idea: wine isn't sold with labels, it's sold with experience.

And that, precisely, was our greatest challenge: turning an idea into a space that excites.