What do we call brand experience design?

At Interiores Maluk, we understand that interior design transcends aesthetics to become a strategic tool that connects brands with people. Today we want to talk about the brand experience design, an approach that uses the senses, emotions, and interaction to convey a brand's message, values, and purpose, leaving an unforgettable impression on its customers.

What is a brand experience?

A brand experience occurs when a space manages to stimulate all the senses, evoking emotions, memories, and sensations that remain in the customer's memory. It's much more than a beautiful place; it's a space that, through its design, manages to tell a story and convey a message consistent with the brand's identity.

When designing a brand experience, all sensory inputs—from lighting and scents to sounds and textures—should be aligned under a single purpose: leave a lasting impact and connect emotionally with customers.

The importance of stimulating all the senses

Experiential design uses elements such as lighting, materials, colors, music, and even scents to create an immersive atmosphere. Each stimulus must be strategically designed to generate a unique experience, making the customer remember not only the space, but also the brand that represents it.

This approach achieves a dual purpose:

1. Build customer loyalty by creating an emotional bond.
2. Position the brand as a reference in its sector, thanks to the impression it leaves on those who visit it.

An example of experiential design: the experience that marked my trip to New York

Recently, I had the opportunity to visit Orveda's flagship boutique in New York, which perfectly exemplifies a brand experience. Upon entering an exclusive area, I was greeted by a completely immersive design.

Despite being a small space, the impact was enormous:

• A wall covered in screens projected colors and moving floral shapes.
• Mirrors on the ceiling and floor They replicated the images, making the space feel immersive and limitless.
• Soft music created a relaxing atmosphere, while white flower-shaped sculptures reflected the colors.
• Each flower had a core that, when approached, lit up and emitted a distinctive scent, allowing you to experience different fragrances from the brand.

This design not only stimulated all my senses, but also allowed me to interact directly with the product. It was an immersive moment that transformed the simple act of smelling a perfume into an unforgettable experience.

The result: Every time I think of perfumes, I remember that brand; every time I smell a similar scent, I return to that experience. I would recommend that brand without hesitation.

Conclusion: Experience design as a strategic tool

Brand experience design isn't a luxury; it's a strategic investment. By stimulating all the senses in a coherent way, we create a deep connection between customers and a brand, building loyalty and turning them into brand ambassadors.

If you're looking to differentiate your business, increase its impact, and build customer loyalty, experiential design is key. At Interiores Maluk, we create spaces that go beyond the visual to create memorable experiences that enhance your brand.

Let's talk. Together we can create a brand experience that leaves a lasting impression. It's time to take your business to the next level.

Maria Jose
Creative Director, Maluk Interiors