• Date
  • Client
    America Plaza Hotel
  • Category
  • Place
    CABA

UP America Plaza

A NEW BEGINNING

There are spaces that say it all from the first step.
UP América Plaza renovated its lobby to offer a clear, modern, and memorable first impression. A redesign that transforms the welcome into part of the experience.

In an urban hotel, the lobby isn't just a space you pass through. It's a threshold. An anteroom that anticipates what's to come.
UP América Plaza understood that its new stage also required a new way of receiving.

At Interiores Maluk, we support this transformation with a design proposal that reorganizes, modernizes, and conveys closeness without losing functionality.
The goal was not only to update the aesthetics, but to create a welcome that speaks of order, warmth, and renewal.

We completely redesigned the lobby—including access, circulation, elevator areas, and restrooms—to achieve a more fluid, accessible, and contemporary feel.
Each decision sought to reinforce the hotel's identity, improve the guest experience, and enhance the perception of value from the very beginning.

Today, UP América Plaza begins each stay with a clear signal: this is a space that evolved to make you feel good, from the moment you walk in.